If A Business Deals With Problems Rapidly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Company

Consumers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Users Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews normally bring the same weight as recommendations from friends and family.

Source: Brightlocal

The Average Review Length Has Become 65% Much Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still require client reviews. There is no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When customers have to pick a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would submit a review to notify others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the huge bulk of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of numerous that highlight the value of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for services with an ideal five star score.

Source: Brightlocal

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs