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83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads choose to take notice of clients' suggestions online.
Source: Statuslabs
70 Percent Of Customers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review
More than a 35% would submit a review to inform others about their consumer experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Because the large majority of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
95% Of Dissatisfied Customers Will Return To A Business If A Company Takes Care Of Problems Quickly And Effectively
Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now know why client reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
Many Popular Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Usually, 142 million customers go to Yelp monthly. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal