If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a physician or a legal representative.

Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There's no other way around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When clients have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a third of customers say written reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have exceptional and good rankings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score actually helps your overall score.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review data, a massive 19 percent of customers always rely on online reviews and never ever a buy without reading reviews initially.

Source: Statista

Reviews Shared On Twitter Can Help Boost Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias