Users Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need client reviews. There's no way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Most Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the huge majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 businesses have good and awesome rankings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

If A Company Deals With Issues Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

If They Were Asked, 77% Of Customers Would Probably Give A Review

More than a 35% would post a review to inform others about their consumer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

US Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your clients builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Reviews Published On Twitter Can Grow Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal