Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

82% Of Consumers Go To Review Sites Because They Want To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Services And Products.

Review sites are places that customers go to get the truth about a service, business or product . Due to the fact that they have already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

83% Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take notice of consumers' recommendations online.

Source: Statuslabs

15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

If A Business Takes Care Of Issues Rapidly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would submit a review to inform others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers well generally flourish, review sites help ensure of that.

Source: Statuslabs