88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a physician.

Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

83% Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

USA Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

89% Of Customers Read A Businesses Reactions To Reviews

Not only do many individuals check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

89% Of Individuals Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, most people prefer to read reviews on their mobile phones.

Source: Statista