15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible consumers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

89% Of Customers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

70% Of Consumers Prefer To Learn About A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Trust Client Reviews At All

According to consumer review statistics, a tremendous 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of consumers' recommendations online.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When clients need to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the massive impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc