When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When customers need to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users describe your product and services, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still require client reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias