Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the large majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews normally carry the exact same weight as advice from loved ones.

Source: Brightlocal

89% Of Consumers Read A Businesses Responses To Reviews

Not only do many shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a website can just go so far.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation does not affect just the customers. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

Software Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are trying to find. Practically a third of consumers say written reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

Online Product Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When customers have to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters