73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are searching for. Almost a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have great and outstanding scores. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation does not impact just the clients. Potential employees also take a look at rankings and read reviews.

Source: Deloitte

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Just 6% Of Customers Do Not Trust Client Reviews At All

According to customer review statistics, a massive 19 percent of customers always rely on online reviews and never a buy without reading reviews initially.

Source: Statista