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89% Of Customers Prefer To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat clients well generally prosper, review sites help make certain of that.
Source: Statuslabs
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies in fact utilize them.
Although we now understand why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
83 Percent Of Customers Don't Trust Advertising
The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
63.6% Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic appeal of a website can just presume when it pertains to trust.
Source: Review Trackers
60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a doctor or a lawyer.
Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Manages To Solve Issues Rapidly And Efficiently
Consumers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Considering that the large bulk of customers read reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews remain without a response. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how attractive your marketing is, you still need client reviews. There is no way around it. Clients are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation does not affect just the clients. Prospective team members also take a look at ratings and take a look at reviews.
Source: Deloitte