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Google Represents 57.5% Of All Reviews World Wide
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.
Source: Review Trackers
89% Of Customers Browse A Companies Reactions To Reviews
Not only do the majority of consumers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
77% Of Clients Would Definitely Give A Review If They Were Asked
More than a 35% would leave a review to notify others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would want to submit a review to assist other individuals with their decision making process.
Source: Podium
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your customers builds their trust. Even something easy like responding to their reviews and remarks can make them feel valued.
As you may expect, clients who feel this way are happy to spend more cash with a business.
Source: Statuslabs
Just 6 Percent Of Customers Do Not Trust Client Reviews At All
According to client review data, a whopping 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center