Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Due To The Fact That They Desire To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Sites.

Review sites are locations that people go to get the facts about a item, service or business . Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

83% Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews stay without a reply. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential customers are looking for. Nearly a third of customers say written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential consumers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact simply the customers. Prospective employees likewise take a look at rankings and take a look at reviews.

Source: Deloitte

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients well normally succeed, review sites help ensure of that.

Source: Statuslabs

American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone