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91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as advice from loved ones.
Source: Brightlocal
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Communicating with your customers establishes trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
Reviews Shared On Twitter Can Boost Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics suggest a business's reputation doesn't affect simply the customers. Potential employees also take a look at scores and take a look at reviews.
Source: Deloitte
73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the would-be customers are looking for. Nearly a 3rd of customers state composed reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.
Source: Fan and Fuel
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online scores stats, we found out that a business requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra