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Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of client reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now know why customer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read much more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews
Communicating with your consumers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone