Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews stay without a reply. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to client review data, a whopping 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone