49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are most likely to trust a local business.

Source: RevLocal

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the potential customers are trying to find. Almost a third of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take note of clients' recommendations online.

Source: Statuslabs

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your consumers creates trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

Only 6 Percent Of Customers Do Not Trust Client Reviews At All

According to consumer review stats, a tremendous 19% of consumers constantly rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats suggest a business's reputation doesn't impact just the customers. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte