United States Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Almost a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

89% Of Clients Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile internet browser, people today prefer to read reviews on their cell phones.

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have exceptional and awesome scores. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential consumers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal