If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a physician or a legal representative.

Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

Only 6 Percent Of Customers Do Not Trust Client Reviews At All

According to client review data, a massive 19% of consumers always rely on online reviews and never ever a buy without reading reviews first.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and good ratings. Only 5% of companies have a score below three stars.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients have to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

83% Of All Younger Clients Were Invited To Submit A Review Recently

Of those invited, 80% of customers did leave a review. Overall, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal