77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.

Although we now understand why client reviews are so effective, most businesses apparently don't.

Source: LsaInsider

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Over Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation does not affect just the customers. Potential employees likewise take a look at scores and read reviews.

Source: Deloitte

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers fairly typically succeed, review sites help make sure of that.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Given that the huge bulk of consumers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review statistics, a massive 19% of consumers always rely on online reviews and never a make a purchase without reading reviews initially.

Source: Statista

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

89% Of Customers Browse A Companies Responses To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal