Online Product Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Practically a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still need customer reviews. There's no skirting around it. Clients are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Unhappy Customers Will Return To A Company If A Company Makes An Effort To Resolve Issues Rapidly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of companies have exceptional and great scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation does not affect simply the clients. Potential team members also look at rankings and take a look at reviews.

Source: Deloitte

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from family and friends.

Source: Brightlocal