73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the potential customers are looking for. Almost a third of customers state composed reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

89% Of Shoppers Want To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, folks prefer to read reviews on their cell phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Consumers Could Spend 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users describe your service or product, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Staggering 270%

User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review data, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks