Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly select a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics show a company's reputation does not impact just the customers. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

83% Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business By Means Of Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal