Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation doesn't impact simply the customers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your service or product, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would post a review to advise others about their client encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their choice making process.

Source: Podium

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

82 Percent Of Consumers Go To Review Sites Due To The Fact That They Want To Acquire An Item Or A Service And Wish To Get The Truth About Business Services And Products.

Users come since they have actually currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of companies have great and exceptional scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal