Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Practically a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.

Source: RevLocal

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still need client reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics suggest a business's reputation doesn't impact simply the consumers. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%

User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, most people prefer to read reviews on their cell phones.

Source: Statista

US Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing choices are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

More Than Half Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista