Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

More Than Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

If A Company Manages To Solve Problems Quickly And Effectively, 95% Of Unhappy Clients Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for businesses with a perfect five star score.

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as guidance from family and friends.

Source: Brightlocal

73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Almost a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the large bulk of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to pay attention to clients' suggestions online.

Source: Statuslabs

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have outstanding and good ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal