Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

USA Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

More Than Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers go to Yelp each month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the value of online rankings. Now that news of client fulfillment travels this quick, keeping your consumers happy is more important than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for companies with an ideal five star rating.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the vast bulk of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal