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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent increase.
Source: RevLocal
15% Of People Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of prospective customers will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you might anticipate, customers who feel this way are happy to spend more cash with a business.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Accounts For 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
70% Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
The Typical Review Length Has Become 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
89% Of Shoppers Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile web browser, most people choose to read reviews on their cell phones.
Source: Statista
89% Of Consumers Browse A Companies Replies To Reviews
Not only do most shoppers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics suggest a business's reputation doesn't impact just the clients. Potential team members likewise look at rankings and read reviews.
Source: Deloitte