72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require customer reviews. There's no skirting around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

USA Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation does not impact simply the consumers. Prospective team members also look at scores and read reviews.

Source: Deloitte

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Help Boost Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

More Than Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that show the value of online scores. Now that news of client fulfillment travels this quick, keeping your customers pleased is more vital than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs