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64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
72% Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how tempting your marketing is, you still require client reviews. There is no skirting around it. Consumers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Practically a third of customers say composed reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When clients have to pick a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Typically, 142 million customers check out Yelp on a monthly basis. If you have not declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Because They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.
Review sites are places that people go to get the facts about a service, product or business. Because they have actually already formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
The Majority Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks