Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers go to Yelp on a monthly basis. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

70 Percent Of Customers Choose To Find Out About A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are looking for. Nearly a third of consumers state written reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Consumers Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users describe your product and services, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers well generally flourish, review sites help make sure of that.

Source: Statuslabs

89% Of Buyers Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, customers prefer to read reviews on their phones.

Source: Statista

90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone