Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

More Than Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is among lots of that show the significance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers delighted is more vital than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for organizations with a best five star ranking.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Consumers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation doesn't impact just the customers. Potential employees also look at rankings and read reviews.

Source: Deloitte

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a physician or an attorney.

Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

US Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

82 Percent Of Customers Visit Review Websites Because They Want To Acquire A Product Or A Service And Want To Get The Facts About Business Product Or Services.

Review sites are locations that customers go to get the facts about a service, product or business. Since they have actually already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal