USA Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Over Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When customers need to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as advice from family and friends.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

89% Of Customers Read A Businesses Responses To Reviews

Not only do a lot of shoppers read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Customers Would Certainly Submit A Review If They Were Asked

More than a 35% would do it to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and rating statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias