Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

15% Of Users Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential consumers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Because the vast majority of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are likely to trust a local business.

Source: RevLocal

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking really helps your overall score.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating stats show people value the opinion of peers more than any other content.

Source: Collective Bias

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two thirds of companies have great and outstanding scores. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks