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The Average Review Length Has Actually Become 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Since They Want To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.
Users come since they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you provide them a good experience.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.
Although we now know why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
30% Of Customers Feel Positive About A Company Which Responds To Online Reviews
Staying connected with your clients establishes trust. Even something as basic as reacting to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If A Business Deals With Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company
Customers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews remain without a reply. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
15 Percent Of Customers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective customers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Just 6% Of Consumers Don't Trust Client Reviews At All
According to client review data, a whopping 19% of consumers constantly trust online reviews and never a buy without reading reviews initially.
Source: Statista