Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers well usually succeed, review sites help make certain of that.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

83% Of All Younger People Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to give a review on their business.

Source: Brightlocal

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

89% Of Customers Want To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their smart phones.

Source: Statista

Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers happy is more vital than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star rating.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of customer reviews go on without a reaction. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers