American Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

82% Of Customers Check Out Review Websites Due To The Fact That They Want To Purchase A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to take note of clients' recommendations online.

Source: Statuslabs

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Only 6% Of Customers Don't Rely On Customer Reviews At All

According to consumer review data, a massive 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

A Lot Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating in fact helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the vast bulk of customers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and exceptional rankings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista