Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing decisions.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to rely on a local business.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the huge bulk of customers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Only 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a massive 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

More Than Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings stats, we found out that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When clients have to select a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 businesses have excellent and outstanding rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require client reviews. There is no other way around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews go on without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra