The Typical Review Length Has Become 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

89% Of Consumers Browse A Companies Replies To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as guidance from loved ones.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Given that the huge bulk of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp monthly. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters