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77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
If A Company Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.
Although we now know why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
70 Percent Of Customers Choose To Learn About A Business Via Reviews And Posts, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'extremely influential'.
To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats place clients' reviews as the most credible source of suggestions. Online reviews typically carry the same weight as recommendations from loved ones.
Source: Brightlocal
Over Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Ranking
This stat is one of numerous that illustrate the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your customers pleased is more crucial than ever.
57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for services with a perfect five star ranking.
Source: Brightlocal
Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management stats suggest a company's reputation doesn't affect just the customers. Potential team members also look at ratings and take a look at reviews.
Source: Deloitte