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Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly normally flourish, review websites help make certain of that.
Source: Statuslabs
73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective clients are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Keeping in touch with your customers establishes trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.
As you might expect, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
95% Of Disappointed Customers Will Go Back To A Company If A Company Manages To Fix Issues Rapidly And Effectively
Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
83% Of Clients Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to focus on customers' recommendations online.
Source: Statuslabs
70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs