Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Over Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the value of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for services with a best five star score.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

89% Of Consumers Read A Businesses Responses To Reviews

Not only do a lot of clients check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

95% Of Disappointed Consumers Will Go Back To A Company If A Business Makes An Effort To Fix Issues Quickly And Efficiently

Clients do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal