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If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a massive impact on their decision when customers have to pick a solution provider.
Source: DemandGenReport
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There's no skirting around it. Clients are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Just 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to client review data, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.
Source: RevLocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing decisions.
According to social media reviews data, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat consumers honorably usually flourish, review websites help make certain of that.
Source: Statuslabs
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as suggestions from loved ones.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
89% Of Consumers Like To Read Reviews On Their Smart Devices
Be it through an app or a mobile browser, individuals choose to read reviews on their mobile phones.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Usually, 142 million customers visit Yelp monthly. If you have not declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers