Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

95% Of Unhappy Consumers Will Go Back To A Company If A Business Deals With Problems Rapidly And Effectively

Customers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

American Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

Online Product Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how attractive your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine