91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as suggestions from loved ones.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp each month. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to pay attention to clients' suggestions online.

Source: Statuslabs

83% Of All Young Customers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There is no other way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

82 Percent Of Customers Go To Review Sites Because They Want To Buy A Service Or A Product And Want To Get The Facts About Business Services And Products.

Users come because they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal