95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

More Than Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

Customers Might Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The better other users describe your product and services, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

The Typical Review Word Count Has Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not affect simply the clients. Potential team members also take a look at ratings and take a look at reviews.

Source: Deloitte

82 Percent Of Consumers Go To Review Websites Because They Want To Acquire A Service Or An Item And Wish To Get The Facts About Business Products And Services.

Users come due to the fact that they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Most Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review stats, a massive 19% of customers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs