49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Service

This stat is one of numerous that highlight the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for companies with an ideal five star ranking.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Would Definitely Submit A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads pick to pay attention to consumers' recommendations online.

Source: Statuslabs

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your clients establishes trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There's no way around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Reviews Shared On Twitter Can Help Increase Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a physician or a lawyer.

Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters