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Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Since the huge majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out much more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.
Source: Brightlocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
89% Of Individuals Choose To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, customers choose to read reviews on their smart phones.
Source: Statista
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as recommendations from loved ones.
Source: Brightlocal
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone