Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review statistics, a whopping 19% of customers constantly rely on online reviews and never ever a purchase without reading reviews first.

Source: Statista

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need client reviews. There is no way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

83% Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take note of customers' recommendations online.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the vast bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have outstanding and awesome ratings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a physician or a legal representative.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

USA Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Almost a third of customers say composed reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center