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89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, people young and old choose to read reviews on their phones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Considering that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When consumers need to select a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews go on without a reaction. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers